You enter a large area with a huge motor quietly humming along.  A man in smudged jumpsuit pokes his head up and smiles.

     "Welcome to the SEO." He sais.   

     He nods at the motor.

    "That's what powers this whole thing.  The Search Engine.  Glad you found me, although, it's no surprise because it is my job to find things and be found.  Remember that one sock you were looking for?  I found it.    How about that one Star Wars card that you were never able to get?  Got it right here.  Real beaut, ain't it?”

    “Things have been real different since the search wars have really kicked in between Google, Bing, Yahoo and some others.  And Google's new search algorithm?  Fuggetabout it.  It used to be easy to get your SEO fired up.  A key word here, a meta-tag there.  Now it takes a lot more finesse to do it. “

    “But I got it wired.  ‘Specially since Digital Strategy an me have been working together.  He's kinda stiff, but he can be a riot at the right party.  I've also started to work with the Mobile Optimization Department since everything is starting to get location based.  That's a biggie. 

You should go talk to Mobile Optimization.  They are right next door. “